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MoEngage Email Benchmark Report Demonstrates the Value of Personalization and Automation

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MoEngage, the insights-led customer engagement platform, released its new report, What's Working for Email in 2022: Benchmarks and Insights from Around the World. The comprehensive report analyzes the performance of more than 5 billion marketing emails sent on MoEngage's customer engagement platform to measure the impact of AI, automation, and personalization. MoEngage's analysis shows a significant jump in email engagement metrics when messages are supported by dynamic personalization, email automation, and journey-based customization. "Broadcast, or'blast' emails, are a thing of the past. Customers are now actively searching for and responding to emails tailored to their specific customer journey, segmented for their behavior and personalized to their preferences," said Raviteja Dodda, CEO and co-founder of MoEngage.

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